Allstate Plans to Retire Struggling Esurance Brand as Part of Broader Overhaul

“Allstate has thrived for 88 years through innovation such as the use of local branded agencies, telematics pricing for auto insurance and settling auto insurance claims with digital photos,” Tom Wilson, Allstate’s chairman, president and CEO, said in prepared remarks. “This plan builds on a history of creating change and will improve our competitive position and accelerate growth. Customers will benefit from additional service options, greater connectivity and higher-value products, but the plan requires us to embrace change.”

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